GOLDEN ABC's GET UP Bloggers Launch

"GET UP is not just about what people wear, but it is also the call to action to do something valuable for others and the country".
-Berni H. Liu, CEO and president of Golden ABC

So Golden ABC (GABC), the country's fashion pioneer and owner of leading brands Penshoppe, Oxygen, ForMe, Memo and Regatta, on it's 25th anniversary recently launched an innovative corporate social responsibility (CSR) platform, entitled "Get Up". The press/bloggers conference was held at Museum Cafe in Greenbelt 5 on Aug 25. And YES!!! Like the other events that I attended to, I was late. Hahaha. I'm really sorry Ms. Jeri Lim. And I thought I'll be alone that night but good thing April and Pauly joined me.


Trying to look "FORMAL" with a blazer



With Ms. Jeri Lim (left) and April (right). Thanks for the invite Jeri.


The food they served was amazing. Super gutom pa naman kami nun! Hahaha


With Pauly. Sarap nung Kung Pao Chicken tsaka nung dessert, promise!

Anyway, to be honest, I was not sure if I'll go because I really didn't know what CSR meant. AY!!! But I thought since it's a project of Golden ABC, a company that owns fashion brands, I thought it will have a mix of fashion. And I was so right. GET UP is a CSR platform which engages customers in raising awareness of GABC's various advocacies in education, community building, environment, and of course arts & culture. And since it was a bloggers' launch, I met some of the fashion and lifestyle bloggers around the metro.


I'm sure you can see some familiar bloggers here

Get Up's ambassador, CNN Hero of the Year of 2009 Efren Peñaflorida was there. We had a chance to talk to him and he's really nice and great. Syempre may picture picture with him.



It was an honor to meet Mr. Efren Peñaflorida. 
So how will you do your part?! GABC, through its brands, is giving us a chance to donate Php 25 for every minimum single receipt of Php 1,000 to the advocacy of our choice. We will get a donation coupon with a code that we need to put on GET UP's website.


They gave us a coupon so we can donate and try it ourselves.

We must log on to www.getup.ph to be able to donate and learn more about the advocacies and partner institutions. We'll also experience the "Get Up" augmented reality on the website. Well I haven't tried this one yet but the organizers told us that we'll be amazed. 
The campaign will start on Sept 1 so when you drop by to Penshoppe, Oxygen, Memo, ForMe and Regatta, don't forget to GET UP. Always remember, "FASHION can be CHARITABLE and CHARITY can be FASHIONABLE".

I am so excited to use my GCs from Penshoppe! Thank you so much, Golden ABC!