“It’s very hard to make a sexy picture of an elegant dress,” Mr. Wolfe said. “But throw the woman on the ground, and, oh, it’s a sexual come-on. That moves merchandise.
I actually don't know if it's really working. Look at that LV ad, Lara Stone is like a dead body that is crowding by some pigeons. Good thing they're white. If these pigeons are black, she really looks like a massacre victim. And another good thing, its Lara Stone.